Failure is a prized asset.
We understand that in order to fail, you have to try. You have to take a shot.
The best way to become passionate about success is to hunger for it. An entrepreneur matures as he tries, fails, and learns something new. Armed with the new wisdom, he tries again. The cycle goes on and on.
For as long as we can remember, failure has always been an asset. From King David to today's leaders, we've failed before we passed the threshold. Most CEOs in Israel led companies that went under. With each failure, they come closer to that success we all yearn for. The hunger for it gets fierce.
By the time failure's make it to the top, they are armed with first-hand knowledge on how to stay there for a long time.